maas natur womens clothing
© Maas Natur GmbH
Maas Natur - for the whole family
© Maas Natur GmbH
Maas Natur children clothing
© Maas Natur GmbH
Maas Natur Mens clothing
© Maas Natur GmbH

Maas Natur

Fashion with a conscience

Favourite clothes of the highest quality and according to the strictest ecological guidelines: At Maas Natur you buy fairly produced natural fashion.

Water pollution, CO2 emissions, waste of resources - studies suggest that the fashion industry is responsible for around ten per cent of the world's environmental impact. Time to rethink.
That's what expectant parents Gisela Kaufmann-Maas and Reinhard Maas thought 38 years ago. The foundation stone was laid for the family business Maas Natur, which is run in the spirit of the common good. The range now includes sustainably and fairly produced natural fashion for the whole family, as well as numerous sustainable products, for example for the home.

Pure natural fibres - not just for sensitive children's skin

Maas Natur is a founding member of the International Association of the Natural Textile Industry (IVN) - an association of companies committed to producing fashion in a socially and environmentally responsible way. To ensure this, the family business has its products tested by independent testing organisations and certified according to quality labels: GOTS and IVN Naturtextil Best. Both labels guarantee that the products have been produced according to the strictest environmental guidelines. The result is long-lasting, popular products that offer excellent quality and comfort.
It is also part of the company's philosophy to do without many things, such as chemicals and the destruction of unsold garments. Despite these high standards, the prices are extremely fair - after all, as many people as possible should be able to afford the ecologically produced clothing.

DISCOVER NOW Events at this location

  • 18_Hamburg_S_Taskoeprue_4163_1_300dpi
    © Regina Schmeken

    Blutiger Boden. Die Tatorte des NSU Exhibition

    • 04.05.2026
    • 10:00
    • Altonaer Museum
    To event
  • SKULPTURAL
    © Griechische, weiße Gipsstatue eines Diskuswerfers in klassischer Wurfhaltung auf Sockel

    SKULPTURAL Exhibitions

    • 05.05.2026
    • 10:00
    • Hamburger Kunsthalle
    To event
  • IMG_9992-1
    © Hamburger Kunsthalle, Foto: Jann Wilken

    Acht Jahrhunderte Kunst Permanent Exhibition

    • 05.05.2026
    • 10:00
    • Hamburger Kunsthalle
    To event
  • MK&G_FrüherHiessenWirGastarbeiter_MuhlisKenter_Näherin_in_Textilfabrik_1980_c_MuhlisKenter
    © Muhlis Kenter, Näherin in einer Textilfabrik, Alsdorf bei Aachen, 1980, Muhlis Kenter

    “They Used to Call Us Guest Workers.” Extending the Photography and New Media Collection

    • 05.05.2026
    • 10:00
    • Museum für Kunst und Gewerbe Hamburg (MK&G)
    To event
  • Fassade P  2 2007_3x2
    © Panoptikum

    Panoptikum - Wax Museum

    • 04.05.2026
    • 10:00
    • Panoptikum
    To event
  • MK&G_XULY.Bët_HerbstWinter24_25_Foto_Marc_Baptiste_3_klein
    © XULY.Bët, Kollektion Herbst/Winter 2024/25, Foto: Marc Baptiste

    XULY.Bët. Funkin’ Fashion Factory 100% Recycled Exhibition

    • 05.05.2026
    • 10:00
    • Museum für Kunst und Gewerbe Hamburg (MK&G)
    To event
  • MK&G_InspirationJapan_SlgWalterGebhard_SuzukiKiitsu_Tänzerinnen_Detail_FotoTobiasEckmann
    © Suzuki Kiitsu, Tänzerinnen (Detail), Japan, 1. H. 19. Jh., Hängerolle, MK&G, Erworben mit Mitteln der Campe’schen Historischen Kunststiftung aus der Sammlung Walter Gebhard, Foto: MK&G/Tobias Eckmann

    Inspiring Japan Permanent Exhibition

    • 05.05.2026
    • 10:00
    • Museum für Kunst und Gewerbe Hamburg (MK&G)
    To event
  • MK&G_InspirationChina_DosemitdreiDrachen_Detail_QianlongAera_1736_1795_SlgMK&G_FotoMK&G_JoergArend_klein
    © Dose mit drei Drachen (Detail), China, Qing-Dynastie, Qianlong-Ära (1736-1795), MK&G, Foto: MK&G/Jörg Arend

    Inspiring China Permanent Exhibition

    • 05.05.2026
    • 10:00
    • Museum für Kunst und Gewerbe Hamburg (MK&G)
    To event
  • Hamburg Dungeon
    © Hamburg Dungeon

    Take an 80-minute immersive trip through Hamburg’s chilling city history! Shows

    • 04.05.2026
    • 10:00
    • Hamburg Dungeon
    To event
  • mkg_fotohanshansen_ot_kameraobjektiv_1985_hanshansen
    © Hans Hansen, Detail aus o. T. (Objektiv), für Nikon, 1985, Hans Hansen

    Photo: Hans Hansen

    • 05.05.2026
    • 10:00
    • Museum für Kunst und Gewerbe Hamburg (MK&G)
    To event

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