53 Hamburg Store

The 53 Hamburg Store is the special address in the HafenCity for enthusiastic Hamburg visitors.

The flagship store of the first collection for Hamburg fans has an area of 50 m². It presents high-quality t-shirts, trendy hoodies, bags and much more in the city colours. This gives Hamburg a central shopping address for young and old fans of the world’s most beautiful city. The collection also features a new, modern look also for souvenir fans. The 53°-team always keeps up with the trends so that the collection is almost always up-to-date. But tourists won’t find any miniature Michels or tin plates: Lovingly thought-out details and city coordinates make the pieces true attention-getters as well as an expression of Hamburg understatement. The concept was developed by the Hamburg company CMD - City Merchandise Design. “This collection reflects the city’s zeitgeist - trendy, modern and unmistakeable. Just like our port city,” explains owner Detlef Lüth, a born-and-raised Hamburger.