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© 53 Hamburg Store / CMD Hamburg
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© 53 Hamburg Store / CMD Hamburg
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© 53 Hamburg Store / CMD Hamburg
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© 53 Hamburg Store / CMD Hamburg

53 Hamburg Store

A Mecca for real Hamburg fans!

The 53 Hamburg Store is the special address in the HafenCity for enthusiastic Hamburg visitors.

The flagship store of the first collection for Hamburg fans has an area of 50 m². It presents high-quality t-shirts, trendy hoodies, bags and much more in the city colours. This gives Hamburg a central shopping address for young and old fans of the world’s most beautiful city. The collection also features a new, modern look also for souvenir fans. The 53°-team always keeps up with the trends so that the collection is almost always up-to-date. But tourists won’t find any miniature Michels or tin plates: Lovingly thought-out details and city coordinates make the pieces true attention-getters as well as an expression of Hamburg understatement. The concept was developed by the Hamburg company CMD - City Merchandise Design. “This collection reflects the city’s zeitgeist - trendy, modern and unmistakeable. Just like our port city,” explains owner Detlef Lüth, a born-and-raised Hamburger.

from 12.90 €

Hamburg CARD

Free travel on buses, trains and harbour ferries (HVV) and up to 50% discount on over 150 tourist offers

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Abendstimmung in der Hamburger Speicherstadt mit Blick auf Kanal, historische Gebäude und Kirchturm
© ThisIsJulia Photography

CITY AREA PORTRAIT HafenCity & Speicherstadt

The world’s largest warehouse complex and UNSESCO World Heritage. On the other side, towards the banks of the Elbe, the modern, ever-growing architecture of the new harbour district HafenCity. Also, you can enjoy the view of the harbour from nearly everywhere.

HafenCity & Speicherstadt

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Mutterland City

In the small Mutterland in Hamburg's city center you will find lovingly prepared delicacies and delicatessen on two floors.

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© tschreiber

Bikers and Babes

At Bikers and Babes in Hamburg's Karoviertel not only motorcycle and vintage fans will find their new favourites, the stylish little shop also offers everyday clothing and accessories for men and women.

Bikers and Babes
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Traditional weekly market in Altona Fischmarkt

A real Hamburg classic – since 1703!

Sunday morning in Hamburg. While most of the city still sleeps, the Große Elbstraße wakes up to the bustling rhythm of the Hamburg Fish Market. For over 300 years, it’s been a place of trade, tradition and typical northern charm – full of energy, humor and harbor atmosphere.

Auctioneers, Music & Market Magic

Since 1703, almost anything that’s not nailed down is for sale – from antique teapots to freshly packed meat parcels. Legendary market characters like Aale-Dieter shout their offers into the crowd, bananas fly through the air, and fish is sold by the bucket. You’ll find fresh seafood, tropical fruit, flowers, clothing, souvenirs and much more – the market is a full-sensory experience.

Between night and morning – one iconic gathering

Party-goers fresh off the Reeperbahn mingle with early risers at the harborfront, sipping coffee or munching on a fish roll as the sun rises. For some, the day is just beginning; for others, it’s not quite over yet. The historic Fish Auction Hall from 1896 completes the experience with live music and breakfast options.

Opening Hours

Summer (April–October): Sunday from 5:00 to 9:30 AM

Winter (November–March): Sunday from 7:00 to 9:30 AM

A must-see for culture lovers, Hamburg fans and foodies alike!


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