UBS Digital Art Museum

In the coming years, a museum of a very special kind will be created in Hamburg on 6,500 m²: Europe's largest digital art museum - brought to life by entrepreneur Lars Hinrichs. Look forward to a multidimensional, multisensory experience where you can touch and interact with the artworks.

Digital art comes to Hamburg

When Lars Hinrichs, Hamburg entrepreneur and founder of the business network Xing, visited an exhibition by the international, interdisciplinary artist collective チームラボ / teamLab in Tokyo for the first time, one thing was clear to him: art lovers and tourists in Hamburg should not be deprived of this experience. In 2026, this wish will become reality when the Digital Art Museum opens its doors in HafenCity. 

Immersive art on 6,500 m² of floor space

What visitors can expect there has nothing to do with a classic museum, where artworks are ideally protected and viewed from a certain distance. The Digital Art Museum is dedicated to the motto ‘Touch. Be touched.’ It is creating an extraordinary space for digitally designed art that can – and should – be interacted with. ‘Art does not have to be understood through the laws of logic,’ says Lars Hinrichs, founder and initiator of the Digital Art Museum. Rather, art must be felt. 

Another attraction for HafenCity

The museum will be built in the eastern part of HafenCity Hamburg, in the Elbbrücken district. A total of 6,500 square metres of space with ceilings up to 12 metres high is planned. 

Who is teamLab?

As the word ‘team’ suggests, there is no single artist behind this large-scale digital project. teamLab brings together an international and interdisciplinary collective of artists, programmers, engineers, mathematicians, architects and computer animation experts under its name. A characteristic feature of their projects is that visitors become part of the artworks and are allowed to touch and photograph them. 

The collective's art can be seen all over the world in renowned museums as well as two permanent exhibitions in Tokyo and Shanghai – and from 2026 onwards also in Hamburg. Hinrichs hopes to attract around 700,000 visitors from all over the world in the first year.