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Hamburg Tourismus GmbH

Hamburg Tourismus GmbH (HHT) is a successful public-private partnership. Our aim is to be a service provider, initiator and networking partner for the tourism industry in Hamburg and beyond.

Since its beginnings in 1989, Hamburg Tourismus GmbH (HHT) has continuously adapted to altering conditions and market changes. Initially, the company was formed under the name of “Tourismus-Zentrale Hamburg GmbH” as a result of the merger between Hamburg-Information GmbH and “Fremdenverkehrszentrale Hamburg e.V.” in 1989. The company was renamed “Hamburg Tourismus GmbH” in 2002. Michael Otremba has been managing director of HHT since 1 May 2016.

HHT's corporate structure is geared towards the needs of the market and continuously adapts to changing requirements, with the aim of further increasing the company's performance.

At its core, the company comprises four main pillars:

The Marketing Department

In the area of marketing, we embrace a theme-oriented strategy that is aligned with the requirements of the different target markets. The main focus of HHT lies on identifying and harnessing the city’s image-shaping assets as well as on promoting and marketing specific travel occasions. With its work, HHT supports the Hamburg brand and its success factors.

Sales

In the area of sales, our approach is to assess Hamburg’s attractiveness right in the market using our own services and travel products. With our tour operator brand, Hamburg Reisen, we are able to generate revenue that contributes significantly to increasing Hamburg’s overall marketing budget.

Convention

The Hamburg Convention Bureau GmbH (HCB) is a wholly owned subsidiary of Hamburg Marketing GmbH. Founded in 2009 as a public-private partnership, the HCB is in charge of promoting Hamburg globally as a premium location for B2B events and of strengthening Hamburg’s international profile through highly visible public events. In its role as a municipal marketing organisation, the HCB operates at the interface of tourism and business development.

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